休旅車暴衝 6月賣逾4萬輛 – 中時電子報
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休旅車暴衝 6月賣逾4萬輛
2015年07月02日 04:10
中國時報 黃琮淵/台北報導
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休旅車熱銷,帶動6月車市衝破4萬輛,創下近10年來同期新高。其中Rav4以月銷2055輛奪下銷售冠軍;裕日車X-trail首月掛牌1359輛,超前台灣本田CR-V。(本報資料照片)
低油價帶動SUV(運動休旅車)銷量暴衝,6月車市意外不受繳稅干擾,掛牌數衝破4萬輛,創近10年來同期新高;其中和泰車旗下TOYOTA Rav4,單月飆出逾2000輛掛牌數,讓這波SUV土洋銷售戰火愈燒愈熱。甩開繳稅季陰霾,6月車市掛牌數4萬1248輛,較前月大增近2成,更較去年同期增加超過2%,創下10年來6月同期新高記錄;上半年累積掛牌21萬7201輛,較去年增3%,預料可維持去年銷售熱度。
休旅車暴衝 6月賣逾4萬輛 - 中時電子報
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休旅車暴衝 6月賣逾4萬輛
2015年07月02日 04:10
中國時報 黃琮淵/台北報導
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2/10
休旅車熱銷,帶動6月車市衝破4萬輛,創下近10年來同期新高。其中Rav4以月銷2055輛奪下銷售冠軍;裕日車X-trail首月掛牌1359輛,超前台灣本田CR-V。(本報資料照片)
低油價帶動SUV(運動休旅車)銷量暴衝,6月車市意外不受繳稅干擾,掛牌數衝破4萬輛,創近10年來同期新高;其中和泰車旗下TOYOTA Rav4,單月飆出逾2000輛掛牌數,讓這波SUV土洋銷售戰火愈燒愈熱。甩開繳稅季陰霾,6月車市掛牌數4萬1248輛,較前月大增近2成,更較去年同期增加超過2%,創下10年來6月同期新高記錄;上半年累積掛牌21萬7201輛,較去年增3%,預料可維持去年銷售熱度。
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值得注意的是,SUV成為帶領車市衝鋒主力,在各車廠相繼推出全新或改款車種後,級距競爭趨於白熱化,尤其和泰車以進口Toyota Rav4,對上國產的裕日車X-trail、台灣本田CR-V,土洋大戰成為焦點。和泰車發言人謝富來分析,Rav4雖然是進口車,但因近年日圓狂貶,價格更為親民,得以連續第6年蟬聯進口車單一車型銷售冠軍,如今國產車款相繼進入市場,一同把餅做大,對帶動銷量是良性循環。據各車廠統計,Rav4以6月單月銷售2055輛一枝獨秀,國產品牌則是三家爭霸,裕日車X-trail上市首月交車1359輛,甩開競爭對手本田CR-V的1113輛,納智捷U6也交車1038輛,帶動SUV總銷量逼近8000輛之多。裕日車發言人李振成說,低油價帶動SUV銷售,X-Trail接單表現突出可見一斑,尤其X-Trail屬於高單價產品,挹注營收效果又較中小型房車明顯;再者因SUV取代房車客群,將帶動全品牌年銷拚5萬輛。車廠主管指出,6月向來受繳稅季影響,銷售不振,各車廠只好啟動夏季競賽,今年更砸下超過30億元預算打促銷戰,以維持買氣;但隨大選將近,將是新車銷售的不確定因素,全年車市會否恆溫,仍有變數。(中國時報),